• Press Coverage

    2014

    TRUFFLE DOGS: Worth their weight in GOLD
    Napa Valley Life Magazine (Nov-Dec 2014)
    Truffle farming has long been a lucrative crop in Europe―specifically the high end winter black Périgord and summer Burgundy truffles―and is rapidly gaining ground in other parts of the world…To many growers, the real fun of growing truffles begins with the harvest. Equipped only with trusty truffle hunting dogs, harvesting truffles is a hands-on endeavor…These dogs who hunt for “black gold” are worth their weight in gold, fetching prices as high as $13,000…

    Black Diamonds
    The illustrious truffle, set to be unearthed in California.
    C California Style (October 2014)
    Brace yourself: the truffles are coming…These nuanced delicacies hail from Europe and, more recently, from Australia. But the promise of the arrival of the vaunted California truffle—grown and harvested here in the Golden State—is the thing that has West Coast epicureans palpably excited…

    Growing Black Diamonds In The Napa Valley
    Nob Hill Gazette (July 2014)
    (2008, Munich): a young Stanford graduate (Robert Chang) walks into a restaurant…He orders butter-tossed tagliatelli with black truffles…he wonders, “Can I grow truffles?”…His research leads to only one guy with credible scientific knowledge…Dr. Paul Thomas, who lives in the United Kingdom and remains the world’s leading authority on truffle cultivation technology…

    On the Hunt
    Local farmers are learning how to cultivate truffles.
    Marin magazine (April 2014)
    As the black winter truffle harvesting season winds down this month, those of us who partake in the earthy gems have reason to celebrate. Soon — within the next two years — it seems we will have a viable local source for this famous fungus. For this development, thanks go to the Bay Area–based American Truffle Company…

    A glimpse into the secret world of truffles
    Until you taste them, you won’t understand, and when you do, you might become addicted. Haaretz got a taste of the rare fungi at the Napa Truffle Festival.
    HAAERTZ (Feb 2014)
    At the first taste, you don’t get what all the fuss is about…But then, within moments, the taste buds are activated and an extraordinary aroma assaults you from every direction… the secret of truffles…Perigord truffles, also known as winter truffles, are the top species. They sell for anywhere from $2,500-$7,000 per kilo…

    The 4th Annual Napa Truffle Festival
    Nothing short of a gourmet’s dream, it was an epic epicurean truffle adventure.
    EXQUISE (Feb 2014)
    Spanning four days of non-stop activities…the (fourth) annual Napa Truffle Festival brought the spotlight back on the glorified black Périgord truffle …This year’s host wineries for the truffle lunches were Nickel and Nickel Winery and HALL Winery…And the scene-stealer of all scene-stealers, i.e., besides the truffles, the celebrity chefs, the food, wine and wineries and the many other highlights, were the very adorable truffle dogs (Lagotto Romagnolos), with their trainers whose presence added charm and smiles whenever and wherever they showed up…

    Trained truffle dogs sniff out the goods
    Robert Sinskey Vineyards is experimenting with growing cash crop
    Napa Valley Register, Kevin Courtney (Jan 2014)
    …Sinskey and a handful of others in Napa Valley are experimenting with growing truffles, a cash crop potentially even more lucrative than the wine grape…The crowd watching the truffle dogs sniff along the tree rows were attendees at the Napa Truffle Festival, a four-day event that attracted some 350 people to workshops and elegant meals. On Monday, a potpourri of tastings was open to the community at the Oxbow Public Market…

    4th Annual Napa Truffle Festival was a Success!
    LUXBEAT MAGAZINE (Jan 2014)
    I just returned from the most erotic, exotic, earthy, smelly and totally unforgettable G-rated weekend of my life and I swear I’m never washing my hands again…

    Napa Truffle Festival closes with a luncheon and market
    Sacramento Bee, Allen Pierleoni (Jan 2014)
    …The festival began last Friday and continued over the weekend with truffle-centric seminars, winery tours, food-and-wine pairings, winemaker lunches and dinners, a truffle orchard tour and a mushroom-foraging excursion…The festival sells out early each year, attracting foodies from all over California and a few foreign countries. It’s a big deal when you get truffles and wine on the same table. Truffles are delicacies in the global marketplace…truffles have been a treasured ingredient in haute cuisine, prized by master chefs around the world.

    Celebrate Truffle Season
    Wine Country This Week (Dec/Jan 2014)
    Truffles anyone?…These rare and delectable fungi will again be the center of attention at the fourth annual …

    Five Reasons to Visit Napa This Winter
    7x7SF (Jan 2014)
    Truffles, yum…
    Winter is an ideal time to visit Napa. Options abound…The Napa Truffle Festival features both scientists and experts who study truffles and the chefs who cook with truffles. And of course, the truffle loving public. You can indulge a little or a lot…

    iWineRadio Interviews (Dec 2013)
    Robert Chang, Managing Director of American Truffle Company
    Discusses the business and sex of truffle cultivation, and the diverse programs and cuisine offered at the Napa Truffle Festival.
    Alana McGee, Founder of Toil & Truffle
    Discusses the programs she’ll present on truffle dog training.
    Chef Ken Frank, Owner, Executive Chef of La ToqueTalks about the Michelin star guest chefs and their Truffles & Wine Dinner menu items; plus wines and truffles

    Dining Around with Joel Riddell
    Talk 910 KKSF-AM (Dec 2013)
    Have you ever been curious about truffles? Novices and experienced connoisseurs alike will find plenty to inform their minds and entertain their palates at the fourth annual Napa Truffle Festival…

    Something for Everyone at the Napa Truffle Festival
    MarketPlace (Jan 2014)
    Have you ever been curious about truffles? Novices and experienced connoisseurs alike will find plenty to inform their minds and entertain their palates at the fourth annual Napa Truffle Festival…

    Trufflemaniacs prepare for 4th Annual Napa Truffle
    examiner.com (Dec 2013)
    I don’t know about you, but I always thought it was criminal that the 12 days of Christmas don’t include a gift of truffles…If your sig other is any sort of foodie and you haven’t picked out the big gift yet, there’s still time to score tickets…

    THERE’S SOMETHING ABOUT TRUFFLES
    Edible Marin & Wine Country (Dec 2013-Jan 2014)
    …This price pressure on local supply creates an opportunity for
    new (truffle) cultivators to enter the truffle market. Enter Northern
    California’s wine country, where truffles are slowly establishing an agricultural toehold…

    …the exotic, erotic ‘black diamond’ truffle
    shared facts and predictions about this exotic culinary offering at the next Napa Truffle Festival
    Cuisine Noir Magazine (Dec 2013)
    …Meanwhile, forget the truffle oil. Go get yourself a truffle. According to Napa chef Ken Frank, one of the best ways to showcase the flavor of fresh truffle is with eggs. Whole fresh eggs stored in the refrigerator for 24-48 hours in a tightly sealed jar with a fresh truffle become infused with an incredible amount of truffle perfume...

    THE ULTIMATE HOLIDAY GIFT
    For the foodies and adventure-seekers in your life
    Gastronomique En Vogue (Dec 2013)
    Want to really impress the foodies and adventure-seekers in your life? Then get them the ultimate holiday gift: truffles! Not the chocolate kind, the real thing: black Périgord truffles (aka “black diamonds”)…

    Truffles in California Wine Country?
    YES! (very soon)
    Napa Valley Life (Nov 2013)
    The remarkable science behind black truffle cultivation…(Robert Chang and Dr. Paul Thomas) are on a mission to bring these rare an elusive fungi to the forefront of global farming…

    Truffle Festival coming to Napa Valley
    Just how “gourmet” are you?
    Sacramento Bee, Allen Pierleoni (Nov 2013)
    If you say “very,” then you should know about the Napa Truffle Festival…the star of the show is the black truffle, a treasured ingredient in haute cuisine and one of the most precious ingredients in the global marketplace…

    Truffles in California Wine Country?
    Yes! Very soon…
    San Francisco Cuisine (2013-14)
    The demand for European black truffles, the most sought after truffles in the culinary world, far exceeds supply…

    The fourth annual Napa Truffle Festival brings together world-renowned chefs and experts on truffle science…
    Gayot (Sept 2013)

    The Fungus Among Us
    The truffle trend is coming to a vineyard near you
    Wine Enthusiast Magazine, Sarah Doyle (April 2013)
    Thanks to new technology—which allows young oak and chestnut tree roots to be inoculated with black truffle spores—several U.S. wine producers are planting the tasty tuber melanosporum alongside their Pinot and Cab…“We’re definitely on the verge of a very significant trend.”

    Are Truffles the Next Big Napa Crop?
    NapaPatch, Mike Treleven (Feb 2013)
    The Perigord, a favorite mushroom among chefs, is a black truffle variety, that fetches $700-$1,200 per pound…Napa Valley could see its first harvest in two years…

    2013 Napa Truffle Festival Recap
    Gayot, Barb Rybicki (Feb 2013)
    …Eating and drinking is typically the chief goal of most Wine Country festivals, but this one was as much about inspiring would-be growers…During the course of the festival, we encountered curious farmers, couples scheming retirement around truffle growing, and food geeks. The American Truffle Co adeptly fielded their hardball questions on topics ranging from soil pH and calcium level minutiae, to financial projections and risks….

    Highlights of Napa Truffle Festival 2013
    AIWF (Winter/Spring 2013)
    Over 500 weekend attendees joined in the fun, science and culinary creations of the rare and delectable black truffle…

    Truffles for Locavores?
    KQED Bay Area Bites, Maria Finn (Jan 2013)
    There is no food on earth that inspires obsession like edible wild mushrooms and the Holy Grail of these are truffles. Out of the thousands of species, two are prized above all others: the white truffle (Alba madonna) and the black Périgord truffle….cost more per ounce than many narcotics. They are auctioned off in markets in France and Italy or traded in back alleys…then shipped to chefs around the world…

    Truffles in America (video stream)
    Stark Insider with Loni Stark (Jan 2013)
    I speak with Chef Ken Frank (La Toque), Michael Tusk (Quince), Nicola Chessa (Valentino), and Marco Gubbieotti (La Bastiglia, Italy) [along with Robert Chang, Dr. Paul Thomas, Rob Sinskey, Colman Andrews and more) to glean as much information as possible about how truffles are influencing the country’s top chefs…Here’s what to expect

    A Cover-Up in Napa
    Stark Insider, Clinton Stark (Jan 2012)
    …I discovered a large cover-up in Napa. It involves rare and expensive goods. One of the main perps appears to be operating out of Robert Sinskey Vineyards. The owner — who himself looks like a ringleader if you ask me — would only say, “Hopefully we’ll have a truffle while my dogs are still on this planet to dig up a few.”…

    The Kerfuffle Over the Truffle
    Napa’s next gold rush also delivers a head rush

    Wine & Dine Magazine, Maria Finn
    (Jan 2013)
    …Chang likens the opportunity to vineyard owners who started growing olive trees, or even Robert Mondavi, who first saw the potential for grapes in the Napa valley. The American Truffle Company sells young oak and hazelnut trees whose roots have been inoculated with black and burgundy truffles…

    Will Bay Area Chefs Soon Have Local Truffles?
    7×7, Courtney Humiston (Jan 2013)
    …the American Truffle Company, an international research and for-profit cultivation company based in San Mateo, proposed that Napa isn’t just a great place to grow grapes, it’s good for truffles as well…

    Truffles Anyone? (video stream)
    A Million Cooks Inc, Diane DeFilipi (Jan 2013)
    Wait until you see the feast laid before us…

    World’s most expensive food the focus at Napa Truffle Festival
    examiner.com, Wanda Hennig (Jan 2013)
    Sooner rather than later and most likely within the next three years, when you order a truffle dish in the United States — a famous “black diamond” Périgord truffle dish, which now requires your truffles to be flown in from Italy — the truffles will have been locally grown and harvested

    Romancing the Exotic, Erotic “Black Diamond” Truffle
    Cuisine Noir, Wanda Hennig (Jan 2013)
    Sooner rather than later and most likely within the next three years, when you order a truffle dish in the United States — a famous “black diamond” Périgord truffle dish, which now requires your truffles to be flown in from Italy — the truffles will have been locally grown and harvested

    Truffles in Wine Country?
    The Daily Meal, Colman Andrews
    (Jan 2013)
    We’re standing in a truffle orchard on a tract of hilly vine-covered property owned by Robert Sinskey Vineyards in the Carneros region… Sheep cluster in the shade in one field and around us are plots planted with grape varieties … but at our feet, literally, are the roots of young trees that may one day produce a treasure more often associated with southwestern France and Provence: Tuber melanosporum, the black Périgord truffle, one of the world’s great gastronomic rarities.

    Wild about truffles
    Exquise – Karina Calayag
    (Jan 2013)
    …Truffles, the subterranean mushroom variety, have for centuries been among the most coveted gastronomic delicacy all over Europe and, more recently, in the US…When it comes to truffles, more is more

    Truffles anyone?
    Berkshire Beacon (Jan 2013)

    Seasoning & Salt (Jan 2012)
    What a whirlwind!  … we spoke with many fascinating people over truffles and wine…and now we will cover Saturday’s dinner and Sunday’s lunch…

    It’s a great truffle crop after early wet winter…
    Chicoer Enterprise – Nancy Lindahl
    (Jan 2013)
    …celebrates the season with chefs, wild mushroom forays, truffle hunts, special menus and wine pairings from participating restaurants and wineries serving truffle infused dishes…

    Third Annual Napa Truffle Festival continues
    Sacramento Bee, Al Pierleoni (Jan 2013)
    …On Sunday, we caught the truffle festival luncheon at the Beringer winery…There, Michelin star-winning guest chef Nico Chessa of Valentino Restaurant delivered a cooking demo…He and winery chef Maurine Sarjeant masterminded the four-course menu. Each dish paired with a different Beringer reserve wine … Of course, everything was topped with shavings of black truffles…

    Must-Try Black Truffle Dishes
    ZAGAT (Jan 2013)
    While some folks were shredding it up on black-diamond slopes up in Tahoe this past holiday weekend, funghi fanatics were getting their thrill tracking down black diamonds of any entirely different sort – the edible kind – at the annual Napa Valley Truffle Festival…

    Wild Mushroom Foraging
    Petaluma Argus Courier/Bucket List Journey, Annette White (Jan 2013)
    When a mushroom foraging excursion was offered by the Napa Truffle Festival, I quickly booked a spot for a memorable hunting excursion…Much like an underground rave, the location was not disclosed until the day before the hunt…

     
    Enthusiasts prepare for the 3rd Annual Napa Truffle Festival
    Napa Valley Register, Rosemarie Kempton (Jan 2013)
    Truffles, the rare and delectable fungi — not to be confused with the chocolate candy that shares their name — have been shrouded in myth and mystery for 4,000 years

    Chefs preview truffle dishes at Toutsuite Social Club
    Napa Valley Register (Jan 2013)
    …Frank is passionate about the truffles. His restaurant [La Toque], which features a truffle menu, will host the upcoming Napa Truffle Festival later this month…

    Eater (Jan 2013)
    Truffle freaks and their friends are gearing up for the 3rd annual Napa Truffle Festival next weekend. While Perigord truffles will be eaten in the headliner meal prepared by [Michelin starred chefs], American Truffle Company will lead several discussions about cultivating truffles in America. Sorry ‘shroom hunters, the foraging trip is already sold out.

    Dining Around with Joel Riddell/
    KKSF Newstalk Radio
    (Jan 2013) (audio stream)
    Truffle cultivation with Robert Chang of American Truffle Company and Rob Sinskey of Robert Sinskey Vineyards.

    Toutsuite Social Club (Jan 2013) – video stream
    Catch Chefs Ken Frank/La Toque and Dominic Orsini/Silverado Cellars in action:  Cooking with the Chefs of the Napa Valley Truffle Festival!

    Toutsuite Social Club (Jan 2013)
    Hear what Dr. Paul Thomas and Robert Chang of the American Truffle Company have to say about the science and business of truffle cultivation, plus meet Bill Collins and his truffle dog Rico.

    sactown magazine/the weekender
    Napa Truffle Festival
    (Nov/Dec 2012)
    Indulgence is on the menu at this celebration of the rare black truffle, where you can enjoy gourmet lunches hosted by Silver Oak and Beringer wineries…Extend your Martin Luther King weekend until Monday, when Oxbow Public Market fills up with treats like truffle pizza and truffle enchiladas.

    Wine country jaunt: Napa Truffle Festival in January
    S. Irene Virbila/Daily Scoop, Los Angeles Times (Nov 2012)
    If, like me, you haven’t cottoned to the fact that…December starts in just over a week, listen up. If you’re planning on a wine country trip in January, the Napa Truffle Festival is coming up…The festival celebrates Tuber melanosporum, the winter Périgord black truffle (not to be confused with the much less pungent and pricy summer truffle)…

    The Primal Appeal of Fresh Truffles
    Chef Ken Frank/La Toque, AIWF (2012-2013)
    There is simply no other food to rival the fresh truffle. I have yet to find words to easily describe the aroma and flavor of truffle. It’s intoxicating, both subtle and powerful at the same time. Truffle has an appeal that is almost primal…

    Cabernet Season in Legendary Napa Valley
    Visit Napa Valley (2012-2013)
    From late fall through April, when harvest is complete and the new vintage’s wines are barrel aging in caves and cellars, it’s officially Cabernet Season in the Napa Valley…

    Truffles: The Most Expensive Food in the World truffle mania
    60 Minutes (January 2012)

    KQED ‘Stand Up Gourmet’ film crew at work (2012)
    KQED ‘Stand Up Gourmet’ film crew at work

    Robert Chang talks truffles…
    Toutsuite Social Club (Dec 2012)
    Get an overview of the 2012 Napa Truffle Festival plus truffle cultivation with Robert Chang, Managing Director of American Truffle Company…

    Enthusiasts prepare for the 3rd Annual Napa Truffle Festival
    Napa Valley Register (Jan 2013)
    Truffles, the rare and delectable fungi — not to be confused with the chocolate candy that shares their name — have been shrouded in myth and mystery for 4,000 years

    Gourmet meals and premium wines…
    Al Pierleoni, Sacramento Bee (Oct 2012)
    …Now there’s a window of opportunity to do some foraging of your own – and eat some truffled treasures – by joining the truffle cognoscenti at the third annual Napa Truffle Festival, North America’s premier truffle event…

    yelp (2012)
    …Featuring black truffles, cultivation and culinary programs, leading truffle scientists, a truffle orchard excursion and epicurean marketplace, fabulous food and wine pairings, and world-famous Michelin Star chefs…

    guestaurant.com (2012)
    …will again showcase the venerated black winter Périgord truffle: tuber melanosporum (aka black diamond), while bringing together a unique gathering of leading truffle cultivation experts…

    The Napa Truffle Festival comes back for a third act
    Julie Santiago, SF Examiner (Oct 2012)
    …Join in the fun, science and culinary adventure in pursuit of the rare and delectable black truffle…which will be…feasted upon for breakfast, lunch and dinner!

    12 Essential Fall/Winter Food Festivals Around the World…
    Food Republic (Oct 2012)
    …Some of the best chefs in the world…join the most experienced “truffle experts and scientists”…Get dirty learning how to forage for mushrooms, browse the expansive artisan Marketplace or kick your feet back and feast on a truffle-based dinner prepared by Michelin-starred chefs…

    Topic and taste of truffles cultivates annual event…
    Charlene Peters, Taste of Travel (July 2012)
    …Rico doesn’t need to work, but he can’t help it. He comes from a long lineage of “truffle hunters” from Italy – dogs who consider sniffing out truffles as playtime…

    truffle mania … Boon or Boondoggle?
    Marilyn LaRocque, LUXURY Las Vegas (July 2012)
    …demand for these ugly diamonds in the dirt is insatiable; supply, miniscule…[at] the Napa Truffle Festival…Robert Chang, managing director of the American Truffle Company, enlightened would-be truffle growers about the Midas touch needed to turn truffles into gold while Michelin-starred chefs elevated the truffle to epicurean heights…

    The economics of truffle cultivation
    Cary Shott, Weekly Calistogan/St Helena Star (April 2012)
    Each year, more vintners are adding truffle orchards to their vineyard properties and many more are giving the idea serious consideration…

    Truffles are the most profitable legal crop in the world…
    Napa County Farm Bureau: Grower Advocate (Spring 2012)
    …Successful truffle yield depends on cultivation techniques, as well as high quality inoculated trees…

    10 Things You Need To Know About Truffles
    Mary Orlin, HuffPost (Jan 2012)
    I spent the MLK holiday weekend in Napa Valley at the 2nd annual Napa Truffle Festival (I know, tough job right?)…Here are some facts and some myths to debunk regarding these ugly, knobby but intoxicating balls…

    World Class Cuisine meets Cutting Edge Truffle Science
    Tim Polk, Gastronomique en Vogue
    …whisper “black gold” to serious food and wine fanatics and you’ll receive a different answer: truffles. Perhaps no other food evokes such reverence, passion, or mystery…

    Black truffles: the beautiful ugly fruit
    Cate and Luke Shanahan, Stock Report-Napa Valley Register (Jan 2012)
    Ah, the sensuous stink of the black truffle! As we took our seats at the Robert Mondavi Vineyard Room, the aroma of the bowl of black truffles on the front table radiated out with such intensity you could almost see it. It filled the room…

    Much Ado About Truffles at the Napa Truffle Festival Marketplace!
    Diane De Filipi, Let’s Go Cook Italian (Jan 2012)

    Napa Truffle Festival a feast of food, wine and science
    Sacramento Bee (Jan 2012)
    A truffle is a type of mushroom that grows underground…Dogs commonly are used by Italian and French truffle-hunters to help locate them in the wild…That info and so much more was part of the second annual Napa Truffle Festival…Yes, the third annual festival is a year off, but from what we saw and tasted, we’re marking our calendars now.

    A Handful of Truffles…
    Alice’s Garden Travel Buzz (Jan 2012)
    The Festival is an exciting concept, bringing in scientific experts to lead seminars dealing with the cultivation and economics of European truffles. Food lovers will bask in the presence of stars of the culinary realm, and the preparation of elegant cuisine calling attention to the earthy, flavorful allure of European truffles…

    Napa Truffle Festival Kick Off
    Edgar Solis, examiner.com (Jan 2012)
    …started as a sold out event…

    Toutsuite (Jan 2012)
    · The Science of Truffles with Robert Chang of the American Truffle Company and Rico the Truffle Dog…
    · Chefs of the Napa Truffle Festival: Cornu, Mosher and Frank

    Napa Valley Register (Jan 2012)
    · Truffle fans gathering in Napa this weekend for second annual Truffle Festival
    · Rooting for Flavor
    Many of us find it hard to swallow that one of the rarest and most expensive foods in the world is rooted from underground hideouts by pigs and dogs…

    Preview: Napa Truffle Festival & Restaurant Month
    7×7 (Jan 2012)
    January in Napa Valley … brings with it Napa’s 2nd Annual Truffle Festival…a celebration of the world’s most expensive fungi at “America’s premier truffle event.”…

    Alaska Magazine (Jan 2012)
    …Michelin-star chefs will reveal their secrets during culinary classes, and the world’ best truffle experts will conduct programs related to cultivation…

    Well, ya got truffles, right here in Napa city
    San Francisco Chronicle (Jan 2012)
    The coveted Périgord black truffle will be the star of the second annual Napa Truffle Festival. Celebrated chefs and former Bon Appetit Editor in Chief Barbara Fairchild, along with truffle cultivation experts and scientists – and let us not forget the faithful truffle dogs – will be on hand to demystify the delectable fungus…

    The Sosh Insider
    (Jan 2012)
    Gourmands and intended truffle growers alike will find a bounty of activities throughout the festival to satisfy their craving and curiosity for the flavor and knowledge of one of the world’s most prized and delectable fungi…

    Napa Truffle Festival dinner to feature 5 Michelin-starred chefs
    Gayle Keck, SF Restaurant News Examiner (Dec 2011)
    Ladies and gentlemen, start your pigs! Though these days, it’s more likely that truffle-hunting dogs would be used to track down the elusive, coveted fungi. But truth be told, you’ll likely have no trouble sniffing out the mountain of truffles at the Napa Truffle Festival …

    A Tale of Two Truffle Festivals
    Brandon Hartley, Goodlife Report (Dec 2011)
    There are beer and wine festivals. There are Renaissance festivals. But truffle festivals? Those are a bit more rare in the United States and can be as tough to track down as the famous fungus itself…

    Napa Truffle Festival
    California Fairs, Festivals and Events (Dec 2011)
    An amazing weekend of scrumptious delights starring the truffle…provides truffle lovers the opportunity to enjoy the delectable treat along with the great wines of the nation’s top viticultural area. Learn everything you ever wanted to know about the truffle with cooking demos, cultivation programs, and orchard tours…

    3 Truffle Festivals to Kick Off 2012
    Nicole Campoy-Leffler, The Daily Meal (Dec 2011)
    Ok, so we are supposed to start the new year with reflection, dieting, and not indulging. But what better way to make sure a year starts off right than by breathing in the familiar, to-die-for scent of a truffle?…

    Second Annual Napa Truffle Festival
    California Agricultural Tourism (Dec 2011)
    The American Truffle Company returns … bringing together two complementary aspects of European truffles: the best chefs in the world known for their truffle cuisine, and the best truffle scientists in the world recognized for their expertise and data on truffle cultivation…

    Featured Event!
    Touring & Tasting Online Grapevine (Dec 2011)
    The venerated black truffle will be discussed, examined, probed, demonstrated, prepared, and finally feasted upon for breakfast, lunch and dinner! Meet leading truffle experts and scientists, luminaries from the food and wine world, and internationally-renowned Michelin Star Chefs…

    Big Time Truffle Time
    tablehopper (Dec 2011)
    Save some cash to feed the addiction, because the second annual ~NAPA VALLEY TRUFFLE FESTIVAL~ happens January 13th-16th at the Westin Verasa. Judging by the program schedule, the sequel looks to be just as exciting as the original

    Second Annual Napa Truffle Festival
    Janice Nieder, LuxeLounge (Dec 2011)
    Calling all truffle lovers! In case you’re not aware of it, there’s a new truffle kid in town. No longer will you have to spend endless hours, not to mention beaucoup bucks, flying to France or Italy for your truffle fix. The Napa Truffle Festival is returning (bigger and better than ever) for a repeat performance, which will include everything you’ve ever wanted to know (and taste) about Truffles: cooking classes, orchard tours, culitvation programs, how to pair with wines, and a multitude of scumptious meals culminating in a grand multi-course Truffles & Wine Dinner at La Toque. There will even be some truffle dogs attending. Just to whet your taste buds, here are my notes from last year’s inaugural event…

    Interview: (Chef) David Kinch
    Loni Kao Stark, Stark Insider (Nov 2011)
    My most memorable Kinch experience was at the Napa Truffle Festival. Ken Frank hosted a super-star Michelin Chefs dinner (lustworthy) at his out-of-this-world La Toque restaurant in Napa…

    Truffle Festival coming
    Paul Franson, NapaLife (November 2011)
    Rare and delectable Black Périgord truffles will be the center of attention at the 2nd annual Napa Truffle Festival…where they will be discussed, examined, probed, prepared, demonstrated and, finally, paired with wines and feasted upon for breakfast, lunch and a fabulous Truffles & Wine dinner prepared by Michelin star chefs…

    EDIBLE ESCAPES (audio)
    Anthony Licciardi–KGO AM 810 & KSFO 560 AM (November 2011)

    Anthony is joined by Robert Chang, Managing Director of American Truffle Company, and Patricia Wells, author of “Simply Truffles.”

    TRAVEL AND ADVENTURE – Truffles Are Mushrooming in the Napa Valley
    John Blanchette—Creative Syndicate (November 2011)
    “If I can’t have too many truffles, I’ll do without truffles” — Colette
    All right, it was decadent, self-indulgent, over the top and a bit expensive, but it was one of the greatest culinary weekends of my life — the Annual Truffle Festival in California’s Napa Valley, organized by the American Truffle Co. Six Michelin-starred chefs with a nose for truffles had been gathered from around the world, invited by Ken Frank of La Toque at the Westin Verasa Hotel to cater a monumental feast. Chef Frank is a champion of the truffle and is one of the chefs most responsible for the rise of California/French-influenced menus in the 1970s…

    Glorious Gift Getaways For Gourmands and Oenophiles
    Linda Lang–Westlake Magazine (Nov/Dec 2011)
    Looking for that perfect gift?…A gift of travel is a great way to start the New Year with dreams and expectations…For discerning gourmands, wine lovers, and growers, the second annual Napa Truffle Festival will feature an interesting gathering of leading truffle cultivation experts and scientists, food and wine experts, and internationally-renowned chefs…

    Extravagance Unleashed – Luxury’s 2011 Gift Guide
    Holiday Gift Guide–Luxury Las Vegas (November 2011)
    There’s nothing more energizing than the promise of what the gift giving season beholds…But this season our extravagance exgtends beyond material gifts. We have curated quite a few adventures that offer the timeless gift of memories…and for the foodies we offer the Napa Truffle Festival…

    Napa Truffle Festival Program
    Jetsettersblog (September 2011)

    Come ye gourmands, wine lovers and everyone in between…

    Truffle Festival, Part Deux
    Hedonism Ink (September 2011)
    You see? We are not alone in our truffle depravity. There is in fact a long and glorious tradition of truffle worship, culminating in the Napa Truffle Festival and its wonderland of earthy delights…

    The Second annual Napa Truffle Festival…
    Sally’s Place–The Daily Dish (August 2011)

    napa truffle love
    Amy Reiley–eatsomethingsexy.com (July 2011)

    We’re feeling a burning hunger to visit Napa in January. And we think the program for the second annual Napa Truffle Festival will have you lusting for a little Wine Country, too. The event promises to celebrate one of the world’s finest aphrodisiacs Michelin Star style with an absurdly decadent truffle dinner featuring four Michelin starred chefs…also includes seminars, winery lunches and a truffle orchard tour. Hungry? …

    Truffle Dreams
    Jill Hunting–North Bay Biz (July 2011)
    The allure of – and demand for – truffles may bring another agricultural boom to California …

    Black truffles: “Eat us and praise the Lord”
    Patti Pietschmann–LA Travel Diva Examiner (July 2011)
    Calling all Los Angeles foodies to save the date for the Napa Truffle Festival–a tasty event starring the most glorious edible fungus in the garden, the black truffle, that attracts gourmets, gastronomes, epicureans and just plain mushroom eaters…The Festival includes LA’s very own Barbara Fairchild…

    Arizona Daily Star, US tries growing European delicacy (Matt Andrejcakk) – Dec 29, 2010

    Bay Area News Group (SJ Merc, CC Times), Staycation Specials, (Ann Tatko-Peterson) – Nov 28, 2010

    Chicago Tribune, You can enjoy truffles without going to Europe (Irene S. Levine) – Dec 28, 2010

    Globe and Mail (England), Truffle Feast at Truffle Fest – Dec 10, 2010

    Los Angeles Times, Dig This: It’s Truffle Festival Time in Napa Valley(Rosemary McClure) – Dec 9, 2010 (also ran in the Chicago Tribune)

    Los Angeles Times, Travel Calendar – Dec 3, 2010

    Napa Valley Register, European Truffles coming to Carneros (Mike Treleven) – Oct 12, 2010

    Napa Valley Register, All About Truffles – Dec 1, 2010

    Napa Valley Register, A Truffling Matter (Betty Teller/Amuse Bouche) – Dec 6, 2010

    NBC Los Angeles, Worth the Drive (Alysia Gray Painter) – Dec 6, 2010

    Sacramento Bee, Inaugural Truffle Festival will be an ode to the unique – Nov 24, 2010

    Sacramento Bee (Potluck), Napa Truffle Festival – Dec 8, 2010

    San Antonion Express-News-Hearst, Through the Grapevine: Lift Your Spirits at These Festivals (Jennifer McInnis – Sept 1, 2010

    San Francisco Chronicle, What’s New: Where to buy and taste truffles (Kelly Rae Hickman) – Nov 28, 2010

    Santa Rosa Press Democrat, Marquee chefs gather in Napa to celebrate truffles – Nov 29, 2010

    Wines & Vines, Are Truffles an Alternative to Grapes (Paul Franson) – Dec 14, 2010

    Quarterly Review of Wines, Summer 2011

    Jezebel magazine, November 2010

    Cheese Connoisseur, Foraging for Fungi (Janet Eastman) – December 2010

    Diablo magazine, Ten Reasons to celebrate the holidays and beyond in the Napa Valley – December 2010

    Inside Napa Valley, Holidays in the Valley – December 2010

    NapaValleyLife – December 2010/January 2011

    The Art of Eating (To Be Published)

    Basil (To Be Published)

    Caviar Affair (To Be Published)

    Flaunt (To Be Published)

    Food Arts “Say Cheese” (To Be Published)

    iWine Radio – November 2010

    KGO Newstalk 810, Dining Around with Gene Burns – Nov 20, 2010

    Examiner.com, October 15, 2010

    Beverage Information Group, Chef Ken Frank at La Toque Kicks off the Napa Truffle Fest – Dec 14, 2010Bloomberg, Pheromone-Rich Truffles Take Root in U.S. With Dogs’ Help (Mike Di Paola) – Dec 13, 2010

    Chef’s Connection – Nov 29, 2010

    Clean Tech and Green Business News, Truffle Cultivation is Green Agriculture (Mary Vincent) – Dec 18, 2010

    Dave’s Travel Corner – Oct 6, 2010

    Earth Times – Aug 26, 2010

    Examiner.com, Event News – Dec 5, 2010

    Examiner.com, Truffle Tasting in Napa – Nov 16, 2010

    Examiner.com, Girlfriend Getaways (Janice Nieder) – Nov 17, 2010

    Examiner.com, Napa Truffle Festival Recap (Janice Nieder) – Dec 15, 2010

    Food Fashionista, Napa Truffle Festival (Mika Takeuchi) – Nov 10, 2010

    The Food Pilot, Wine Country Celebrates Black Truffles – Nov 12, 2010

    Fresh News – October 2010

    G Luxe, Napa Truffle Festival – Nov 9, 2010

    Gratitude Gourmet, Truffle Diamonds & Innovation at the Napa Truffle Festival (Mary Vincent) – Dec 16, 2010

    Grub Street San Francisco, A Truffle Festival in Napa – Dec 6, 2010

    Hedonism Ink, Snuffling Towards the Inaugural Napa Truffle Festival… – Dec 6, 2010

    Huffington Post, ‘Tis the Season: 11 American Restaurants That Feature Fresh Truffles (Dr. Irene S. Levine) – Dec 18, 2010

    ifood.tv – October 2010

    Kat’s 9 Lives, Inaugural Napa Truffle Festival : A Must For True Foodies! – Nov 15, 2010

    Kat’s 9 Lives, Make Time to Attend the Inaugural Truffle Festival in Napa this Weekend – Dec 7, 2010

    La Sarenne Collection, Trufflemania hits Napa! (Janice Nieder) – Dec 15, 2010

    Lifestyles Matters – Nov 5, 2010

    MarketWatch, Can America’s truffle industry take root? (Matt Andrejczak) – Dec 14, 2010

    Mariani’s Virtual Gourmet Newsletter – Nov 21, 2010

    New Articles Every Day, The American Truffle Company Introduces the Inaugural Napa Truffle… – October 2010

    Off Peak Luxury, Michelin Guide to Napa Truffle Festival – Nov 6, 2010

    Paradizo – Nov 5, 2010

    Plancast – September 2010

    Pure Luxury Wine Tours Blog, Truffle in Paradise: Chefs Celebrate the Magic of Mushrooms – Oct 25, 2010

    Slow Living Radio, Inaugural Napa Truffle Festival – Dec 19, 2010

    Stark Insider, Napa Truffle Festival—World Class Cuisine Meets Cutting Edge Science – Nov 10, 2010

    StarkInsider, Sound Bite of the Day: Chef David Kinch—Manresa – Dec 12, 2010

    StarkInsider, Want to explore Napa right? Destroy a pair of shoes – Dec 13, 2010

    StarkInsider, Lustworthy: 13 Michelin Star Truffle Dinner (Loni Kao Stark) – Dec 18, 2010

    Stark Insider, Scent of a truffle (Loni Kao Stark) – Jan 22, 2011

    Tango Diva, Foodinistas Can’t Wait for Inaugural Napa Truffle Festival (Janice Nieder) – Nov 17, 2010

    Where and What in the World, Experience the Inaugural Napa Truffle Festival – Nov 5, 2010

    Winebusiness.com, A Decisive Year for Wine (Liza Zimmerman) – Jan 10, 2011

    Winecountry.com, Trufflefest Napa Valley – Dec 12, 2010

    Vagablond, Celebrate the Great American Truffle – Nov 17, 2010

    Vinfolio, Wine for Truffle Season – Nov 5, 2010

    Mycorrhizal Organizations

    Mycorrhizal Systems, Ltd. – Sep 16, 2010

    T.A.S.T.E. truffles – August 2010

    Yahoo Group, Napa Truffle Festival

    Press Coverageentropicstudio