PRESS COVERAGE

2013

The Fungus Among Us
The truffle trend is coming to a vineyard near you
Wine Enthusiast Magazine, Sarah Doyle (April 2013)
Thanks to new technology—which allows young oak and chestnut tree roots to be inoculated with black truffle spores—several U.S. wine producers are planting the tasty tuber melanosporum alongside their Pinot and Cab…“We’re definitely on the verge of a very significant trend.”

Are Truffles the Next Big Napa Crop?
NapaPatch, Mike Treleven (Feb 2013)
The Perigord, a favorite mushroom among chefs, is a black truffle variety, that fetches $700-$1,200 per pound…Napa Valley could see its first harvest in two years…

2013 Napa Truffle Festival Recap
Gayot, Barb Rybicki (Feb 2013)
…Eating and drinking is typically the chief goal of most Wine Country festivals, but this one was as much about inspiring would-be growers…During the course of the festival, we encountered curious farmers, couples scheming retirement around truffle growing, and food geeks. The American Truffle Co adeptly fielded their hardball questions on topics ranging from soil pH and calcium level minutiae, to financial projections and risks….

Highlights of Napa Truffle Festival 2013
AIWF (Winter/Spring 2013)
Over 500 weekend attendees joined in the fun, science and culinary creations of the rare and delectable black truffle…

Truffles for Locavores?
KQED Bay Area Bites, Maria Finn (Jan 2013)
There is no food on earth that inspires obsession like edible wild mushrooms and the Holy Grail of these are truffles. Out of the thousands of species, two are prized above all others: the white truffle (Alba madonna) and the black Périgord truffle….cost more per ounce than many narcotics. They are auctioned off in markets in France and Italy or traded in back alleys…then shipped to chefs around the world…

Truffles in America (video stream)
Stark Insider with Loni Stark (Jan 2013)
I speak with Chef Ken Frank (La Toque), Michael Tusk (Quince), Nicola Chessa (Valentino), and Marco Gubbieotti (La Bastiglia, Italy) [along with Robert Chang, Dr. Paul Thomas, Rob Sinskey, Colman Andrews and more) to glean as much information as possible about how truffles are influencing the country's top chefs...Here's what to expect...

A Cover-Up in Napa
Stark Insider, Clinton Stark (Jan 2012)
...I discovered a large cover-up in Napa. It involves rare and expensive goods. One of the main perps appears to be operating out of Robert Sinskey Vineyards. The owner — who himself looks like a ringleader if you ask me — would only say, “Hopefully we’ll have a truffle while my dogs are still on this planet to dig up a few.”...

The Kerfuffle Over the Truffle
Napa's next gold rush also delivers a head rush

Wine & Dine Magazine, Maria Finn
(Jan 2013)
...Chang likens the opportunity to vineyard owners who started growing olive trees, or even Robert Mondavi, who first saw the potential for grapes in the Napa valley. The American Truffle Company sells young oak and hazelnut trees whose roots have been inoculated with black and burgundy truffles...

Will Bay Area Chefs Soon Have Local Truffles?
7x7, Courtney Humiston (Jan 2013)
...the American Truffle Company, an international research and for-profit cultivation company based in San Mateo, proposed that Napa isn’t just a great place to grow grapes, it’s good for truffles as well...

Truffles Anyone? (video stream)
A Million Cooks Inc, Diane DeFilipi (Jan 2013)
Wait until you see the feast laid before us...

World's most expensive food the focus at Napa Truffle Festival
examiner.com, Wanda Hennig (Jan 2013)
Sooner rather than later and most likely within the next three years, when you order a truffle dish in the United States — a famous “black diamond” Périgord truffle dish, which now requires your truffles to be flown in from Italy — the truffles will have been locally grown and harvested ...

Romancing the Exotic, Erotic "Black Diamond" Truffle
Cuisine Noir, Wanda Hennig (Jan 2013)
Sooner rather than later and most likely within the next three years, when you order a truffle dish in the United States — a famous “black diamond” Périgord truffle dish, which now requires your truffles to be flown in from Italy — the truffles will have been locally grown and harvested ...

Truffles in Wine Country?
The Daily Meal, Colman Andrews
(Jan 2013)
We're standing in a truffle orchard on a tract of hilly vine-covered property owned by Robert Sinskey Vineyards in the Carneros region... Sheep cluster in the shade in one field and around us are plots planted with grape varieties ... but at our feet, literally, are the roots of young trees that may one day produce a treasure more often associated with southwestern France and Provence: Tuber melanosporum, the black Périgord truffle, one of the world's great gastronomic rarities.

Wild about truffles
Exquise - Karina Calayag
(Jan 2013)
...Truffles, the subterranean mushroom variety, have for centuries been among the most coveted gastronomic delicacy all over Europe and, more recently, in the US...When it comes to truffles, more is more...

Truffles anyone?
Berkshire Beacon (Jan 2013)

Seasoning & Salt (Jan 2012)
What a whirlwind!  ... we spoke with many fascinating people over truffles and wine...and now we will cover Saturday’s dinner and Sunday’s lunch...

It's a great truffle crop after early wet winter...
Chicoer Enterprise - Nancy Lindahl
(Jan 2013)
...celebrates the season with chefs, wild mushroom forays, truffle hunts, special menus and wine pairings from participating restaurants and wineries serving truffle infused dishes...

Third Annual Napa Truffle Festival continues
Sacramento Bee, Al Pierleoni (Jan 2013)
...On Sunday, we caught the truffle festival luncheon at the Beringer winery...There, Michelin star-winning guest chef Nico Chessa of Valentino Restaurant delivered a cooking demo...He and winery chef Maurine Sarjeant masterminded the four-course menu. Each dish paired with a different Beringer reserve wine ... Of course, everything was topped with shavings of black truffles...

Must-Try Black Truffle Dishes...
ZAGAT (Jan 2013)
While some folks were shredding it up on black-diamond slopes up in Tahoe this past holiday weekend, funghi fanatics were getting their thrill tracking down black diamonds of any entirely different sort - the edible kind - at the annual Napa Valley Truffle Festival...

Wild Mushroom Foraging
Petaluma Argus Courier/Bucket List Journey, Annette White (Jan 2013)
When a mushroom foraging excursion was offered by the Napa Truffle Festival, I quickly booked a spot for a memorable hunting excursion...Much like an underground rave, the location was not disclosed until the day before the hunt...

Enthusiasts prepare for the 3rd Annual Napa Truffle Festival
Napa Valley Register, Rosemarie Kempton (Jan 2013)
Truffles, the rare and delectable fungi — not to be confused with the chocolate candy that shares their name — have been shrouded in myth and mystery for 4,000 years ...

Chefs preview truffle dishes at Toutsuite Social Club
Napa Valley Register (Jan 2013)
...Frank is passionate about the truffles. His restaurant [La Toque], which features a truffle menu, will host the upcoming Napa Truffle Festival later this month…

Eater (Jan 2013)
Truffle freaks and their friends are gearing up for the 3rd annual Napa Truffle Festival next weekend. While Perigord truffles will be eaten in the headliner meal prepared by [Michelin starred chefs], American Truffle Company will lead several discussions about cultivating truffles in America. Sorry ‘shroom hunters, the foraging trip is already sold out.

Dining Around with Joel Riddell/
KKSF Newstalk Radio
(Jan 2013) (audio stream)
Truffle cultivation with Robert Chang of American Truffle Company and Rob Sinskey of Robert Sinskey Vineyards.

Toutsuite Social Club (Jan 2013) – video stream
Catch Chefs Ken Frank/La Toque and Dominic Orsini/Silverado Cellars in action:  Cooking with the Chefs of the Napa Valley Truffle Festival!

Toutsuite Social Club (Jan 2013)
Hear what Dr. Paul Thomas and Robert Chang of the American Truffle Company have to say about the science and business of truffle cultivation, plus meet Bill Collins and his truffle dog Rico.

sactown magazine/the weekender
Napa Truffle Festival
(Nov/Dec 2012)
Indulgence is on the menu at this celebration of the rare black truffle, where you can enjoy gourmet lunches hosted by Silver Oak and Beringer wineries…Extend your Martin Luther King weekend until Monday, when Oxbow Public Market fills up with treats like truffle pizza and truffle enchiladas.

Wine country jaunt: Napa Truffle Festival in January
S. Irene Virbila/Daily Scoop, Los Angeles Times (Nov 2012)
If, like me, you haven’t cottoned to the fact that…December starts in just over a week, listen up. If you’re planning on a wine country trip in January, the Napa Truffle Festival is coming up…The festival celebrates Tuber melanosporum, the winter Périgord black truffle (not to be confused with the much less pungent and pricy summer truffle)…

The Primal Appeal of Fresh Truffles
Chef Ken Frank/La Toque, AIWF (2012-2013)
There is simply no other food to rival the fresh truffle. I have yet to find words to easily describe the aroma and flavor of truffle. It’s intoxicating, both subtle and powerful at the same time. Truffle has an appeal that is almost primal…

Cabernet Season in Legendary Napa Valley
Visit Napa Valley (2012-2013)
From late fall through April, when harvest is complete and the new vintage’s wines are barrel aging in caves and cellars, it’s officially Cabernet Season in the Napa Valley…

2012

Truffles: The Most Expensive Food in the World truffle mania
60 Minutes (January 2012)

KQED ‘Stand Up Gourmet’ film crew at work (2012)
KQED ‘Stand Up Gourmet’ film crew at work

Robert Chang talks truffles…
Toutsuite Social Club (Dec 2012)
Get an overview of the 2012 Napa Truffle Festival plus truffle cultivation with Robert Chang, Managing Director of American Truffle Company…

Enthusiasts prepare for the 3rd Annual Napa Truffle Festival
Napa Valley Register (Jan 2013)
Truffles, the rare and delectable fungi — not to be confused with the chocolate candy that shares their name — have been shrouded in myth and mystery for 4,000 years

Gourmet meals and premium wines…
Al Pierleoni, Sacramento Bee (Oct 2012)
…Now there’s a window of opportunity to do some foraging of your own – and eat some truffled treasures – by joining the truffle cognoscenti at the third annual Napa Truffle Festival, North America’s premier truffle event…

yelp (2012)
…Featuring black truffles, cultivation and culinary programs, leading truffle scientists, a truffle orchard excursion and epicurean marketplace, fabulous food and wine pairings, and world-famous Michelin Star chefs…

guestaurant.com (2012)
…will again showcase the venerated black winter Périgord truffle: tuber melanosporum (aka black diamond), while bringing together a unique gathering of leading truffle cultivation experts…

The Napa Truffle Festival comes back for a third act
Julie Santiago, SF Examiner (Oct 2012)
…Join in the fun, science and culinary adventure in pursuit of the rare and delectable black truffle…which will be…feasted upon for breakfast, lunch and dinner!

12 Essential Fall/Winter Food Festivals Around the World…
Food Republic (Oct 2012)
…Some of the best chefs in the world…join the most experienced “truffle experts and scientists”…Get dirty learning how to forage for mushrooms, browse the expansive artisan Marketplace or kick your feet back and feast on a truffle-based dinner prepared by Michelin-starred chefs…

Topic and taste of truffles cultivates annual event…
Charlene Peters, Taste of Travel (July 2012)
…Rico doesn’t need to work, but he can’t help it. He comes from a long lineage of “truffle hunters” from Italy – dogs who consider sniffing out truffles as playtime…

truffle mania … Boon or Boondoggle?
Marilyn LaRocque, LUXURY Las Vegas (July 2012)
…demand for these ugly diamonds in the dirt is insatiable; supply, miniscule…[at] the Napa Truffle Festival…Robert Chang, managing director of the American Truffle Company, enlightened would-be truffle growers about the Midas touch needed to turn truffles into gold while Michelin-starred chefs elevated the truffle to epicurean heights…

The economics of truffle cultivation
Cary Shott, Weekly Calistogan/St Helena Star (April 2012)
Each year, more vintners are adding truffle orchards to their vineyard properties and many more are giving the idea serious consideration…

Truffles are the most profitable legal crop in the world…
Napa County Farm Bureau: Grower Advocate (Spring 2012)
…Successful truffle yield depends on cultivation techniques, as well as high quality inoculated trees…

10 Things You Need To Know About Truffles
Mary Orlin, HuffPost (Jan 2012)
I spent the MLK holiday weekend in Napa Valley at the 2nd annual Napa Truffle Festival (I know, tough job right?)…Here are some facts and some myths to debunk regarding these ugly, knobby but intoxicating balls…

World Class Cuisine meets Cutting Edge Truffle Science
Tim Polk, Gastronomique en Vogue
…whisper “black gold” to serious food and wine fanatics and you’ll receive a different answer: truffles. Perhaps no other food evokes such reverence, passion, or mystery…

Black truffles: the beautiful ugly fruit
Cate and Luke Shanahan, Stock Report-Napa Valley Register (Jan 2012)
Ah, the sensuous stink of the black truffle! As we took our seats at the Robert Mondavi Vineyard Room, the aroma of the bowl of black truffles on the front table radiated out with such intensity you could almost see it. It filled the room…

Much Ado About Truffles at the Napa Truffle Festival Marketplace!
Diane De Filipi, Let’s Go Cook Italian (Jan 2012)

Napa Truffle Festival a feast of food, wine and science
Sacramento Bee (Jan 2012)
A truffle is a type of mushroom that grows underground…Dogs commonly are used by Italian and French truffle-hunters to help locate them in the wild…That info and so much more was part of the second annual Napa Truffle Festival…Yes, the third annual festival is a year off, but from what we saw and tasted, we’re marking our calendars now.

A Handful of Truffles…
Alice’s Garden Travel Buzz (Jan 2012)
The Festival is an exciting concept, bringing in scientific experts to lead seminars dealing with the cultivation and economics of European truffles. Food lovers will bask in the presence of stars of the culinary realm, and the preparation of elegant cuisine calling attention to the earthy, flavorful allure of European truffles…

Napa Truffle Festival Kick Off
Edgar Solis, examiner.com (Jan 2012)
…started as a sold out event…

Toutsuite (Jan 2012)
· The Science of Truffles with Robert Chang of the American Truffle Company and Rico the Truffle Dog…
· Chefs of the Napa Truffle Festival: Cornu, Mosher and Frank

Napa Valley Register (Jan 2012)
· Truffle fans gathering in Napa this weekend for second annual Truffle Festival
· Rooting for Flavor
Many of us find it hard to swallow that one of the rarest and most expensive foods in the world is rooted from underground hideouts by pigs and dogs…

Preview: Napa Truffle Festival & Restaurant Month
7×7 (Jan 2012)
January in Napa Valley … brings with it Napa’s 2nd Annual Truffle Festival…a celebration of the world’s most expensive fungi at “America’s premier truffle event.”…

Alaska Magazine (Jan 2012)
…Michelin-star chefs will reveal their secrets during culinary classes, and the world’ best truffle experts will conduct programs related to cultivation…

Well, ya got truffles, right here in Napa city
San Francisco Chronicle (Jan 2012)
The coveted Périgord black truffle will be the star of the second annual Napa Truffle Festival. Celebrated chefs and former Bon Appetit Editor in Chief Barbara Fairchild, along with truffle cultivation experts and scientists – and let us not forget the faithful truffle dogs – will be on hand to demystify the delectable fungus…

The Sosh Insider
(Jan 2012)
Gourmands and intended truffle growers alike will find a bounty of activities throughout the festival to satisfy their craving and curiosity for the flavor and knowledge of one of the world’s most prized and delectable fungi…

Napa Truffle Festival dinner to feature 5 Michelin-starred chefs
Gayle Keck, SF Restaurant News Examiner (Dec 2011)
Ladies and gentlemen, start your pigs! Though these days, it’s more likely that truffle-hunting dogs would be used to track down the elusive, coveted fungi. But truth be told, you’ll likely have no trouble sniffing out the mountain of truffles at the Napa Truffle Festival …

A Tale of Two Truffle Festivals
Brandon Hartley, Goodlife Report (Dec 2011)
There are beer and wine festivals. There are Renaissance festivals. But truffle festivals? Those are a bit more rare in the United States and can be as tough to track down as the famous fungus itself…

Napa Truffle Festival
California Fairs, Festivals and Events (Dec 2011)
An amazing weekend of scrumptious delights starring the truffle…provides truffle lovers the opportunity to enjoy the delectable treat along with the great wines of the nation’s top viticultural area. Learn everything you ever wanted to know about the truffle with cooking demos, cultivation programs, and orchard tours…

3 Truffle Festivals to Kick Off 2012
Nicole Campoy-Leffler, The Daily Meal (Dec 2011)
Ok, so we are supposed to start the new year with reflection, dieting, and not indulging. But what better way to make sure a year starts off right than by breathing in the familiar, to-die-for scent of a truffle?…

Second Annual Napa Truffle Festival
California Agricultural Tourism (Dec 2011)
The American Truffle Company returns … bringing together two complementary aspects of European truffles: the best chefs in the world known for their truffle cuisine, and the best truffle scientists in the world recognized for their expertise and data on truffle cultivation…

Featured Event!
Touring & Tasting Online Grapevine (Dec 2011)
The venerated black truffle will be discussed, examined, probed, demonstrated, prepared, and finally feasted upon for breakfast, lunch and dinner! Meet leading truffle experts and scientists, luminaries from the food and wine world, and internationally-renowned Michelin Star Chefs…

Big Time Truffle Time
tablehopper (Dec 2011)
Save some cash to feed the addiction, because the second annual ~NAPA VALLEY TRUFFLE FESTIVAL~ happens January 13th-16th at the Westin Verasa. Judging by the program schedule, the sequel looks to be just as exciting as the original

Second Annual Napa Truffle Festival
Janice Nieder, LuxeLounge (Dec 2011)
Calling all truffle lovers! In case you’re not aware of it, there’s a new truffle kid in town. No longer will you have to spend endless hours, not to mention beaucoup bucks, flying to France or Italy for your truffle fix. The Napa Truffle Festival is returning (bigger and better than ever) for a repeat performance, which will include everything you’ve ever wanted to know (and taste) about Truffles: cooking classes, orchard tours, culitvation programs, how to pair with wines, and a multitude of scumptious meals culminating in a grand multi-course Truffles & Wine Dinner at La Toque. There will even be some truffle dogs attending. Just to whet your taste buds, here are my notes from last year’s inaugural event…

Interview: (Chef) David Kinch
Loni Kao Stark, Stark Insider (Nov 2011)
My most memorable Kinch experience was at the Napa Truffle Festival. Ken Frank hosted a super-star Michelin Chefs dinner (lustworthy) at his out-of-this-world La Toque restaurant in Napa…

Truffle Festival coming
Paul Franson, NapaLife (November 2011)
Rare and delectable Black Périgord truffles will be the center of attention at the 2nd annual Napa Truffle Festival…where they will be discussed, examined, probed, prepared, demonstrated and, finally, paired with wines and feasted upon for breakfast, lunch and a fabulous Truffles & Wine dinner prepared by Michelin star chefs…

EDIBLE ESCAPES (audio)
Anthony Licciardi–KGO AM 810 & KSFO 560 AM (November 2011)

Anthony is joined by Robert Chang, Managing Director of American Truffle Company, and Patricia Wells, author of “Simply Truffles.”

TRAVEL AND ADVENTURE – Truffles Are Mushrooming in the Napa Valley
John Blanchette—Creative Syndicate (November 2011)
“If I can’t have too many truffles, I’ll do without truffles” — Colette
All right, it was decadent, self-indulgent, over the top and a bit expensive, but it was one of the greatest culinary weekends of my life — the Annual Truffle Festival in California’s Napa Valley, organized by the American Truffle Co. Six Michelin-starred chefs with a nose for truffles had been gathered from around the world, invited by Ken Frank of La Toque at the Westin Verasa Hotel to cater a monumental feast. Chef Frank is a champion of the truffle and is one of the chefs most responsible for the rise of California/French-influenced menus in the 1970s…

Glorious Gift Getaways For Gourmands and Oenophiles
Linda Lang–Westlake Magazine (Nov/Dec 2011)
Looking for that perfect gift?…A gift of travel is a great way to start the New Year with dreams and expectations…For discerning gourmands, wine lovers, and growers, the second annual Napa Truffle Festival will feature an interesting gathering of leading truffle cultivation experts and scientists, food and wine experts, and internationally-renowned chefs…

Extravagance Unleashed – Luxury’s 2011 Gift Guide
Holiday Gift Guide–Luxury Las Vegas (November 2011)
There’s nothing more energizing than the promise of what the gift giving season beholds…But this season our extravagance exgtends beyond material gifts. We have curated quite a few adventures that offer the timeless gift of memories…and for the foodies we offer the Napa Truffle Festival…

Napa Truffle Festival Program
Jetsettersblog (September 2011)

Come ye gourmands, wine lovers and everyone in between…

Truffle Festival, Part Deux
Hedonism Ink (September 2011)
You see? We are not alone in our truffle depravity. There is in fact a long and glorious tradition of truffle worship, culminating in the Napa Truffle Festival and its wonderland of earthy delights…

The Second annual Napa Truffle Festival…
Sally’s Place–The Daily Dish (August 2011)

napa truffle love
Amy Reiley–eatsomethingsexy.com (July 2011)

We’re feeling a burning hunger to visit Napa in January. And we think the program for the second annual Napa Truffle Festival will have you lusting for a little Wine Country, too. The event promises to celebrate one of the world’s finest aphrodisiacs Michelin Star style with an absurdly decadent truffle dinner featuring four Michelin starred chefs…also includes seminars, winery lunches and a truffle orchard tour. Hungry? …

Truffle Dreams
Jill Hunting–North Bay Biz (July 2011)
The allure of – and demand for – truffles may bring another agricultural boom to California …

Black truffles: “Eat us and praise the Lord”
Patti Pietschmann–LA Travel Diva Examiner (July 2011)
Calling all Los Angeles foodies to save the date for the Napa Truffle Festival–a tasty event starring the most glorious edible fungus in the garden, the black truffle, that attracts gourmets, gastronomes, epicureans and just plain mushroom eaters…The Festival includes LA’s very own Barbara Fairchild…

2010

Newspaper

Arizona Daily Star, US tries growing European delicacy (Matt Andrejcakk) – Dec 29, 2010

Bay Area News Group (SJ Merc, CC Times), Staycation Specials, (Ann Tatko-Peterson) – Nov 28, 2010

Chicago Tribune, You can enjoy truffles without going to Europe (Irene S. Levine) – Dec 28, 2010

Globe and Mail (England), Truffle Feast at Truffle Fest – Dec 10, 2010

Los Angeles Times, Dig This: It’s Truffle Festival Time in Napa Valley(Rosemary McClure) – Dec 9, 2010 (also ran in the Chicago Tribune)

Los Angeles Times, Travel Calendar – Dec 3, 2010

Napa Valley Register, European Truffles coming to Carneros (Mike Treleven) – Oct 12, 2010

Napa Valley Register, All About Truffles – Dec 1, 2010

Napa Valley Register, A Truffling Matter (Betty Teller/Amuse Bouche) – Dec 6, 2010

NBC Los Angeles, Worth the Drive (Alysia Gray Painter) – Dec 6, 2010

Sacramento Bee, Inaugural Truffle Festival will be an ode to the unique – Nov 24, 2010

Sacramento Bee (Potluck), Napa Truffle Festival – Dec 8, 2010

San Antonion Express-News-Hearst, Through the Grapevine: Lift Your Spirits at These Festivals (Jennifer McInnis – Sept 1, 2010

San Francisco Chronicle, What’s New: Where to buy and taste truffles (Kelly Rae Hickman) – Nov 28, 2010

Santa Rosa Press Democrat, Marquee chefs gather in Napa to celebrate truffles – Nov 29, 2010

Wines & Vines, Are Truffles an Alternative to Grapes (Paul Franson) – Dec 14, 2010


Magazine

Quarterly Review of Wines, Summer 2011

Jezebel magazine, November 2010

Cheese Connoisseur, Foraging for Fungi (Janet Eastman) – December 2010

Diablo magazine, Ten Reasons to celebrate the holidays and beyond in the Napa Valley – December 2010

Inside Napa Valley, Holidays in the Valley – December 2010

NapaValleyLife – December 2010/January 2011

The Art of Eating (To Be Published)

Basil (To Be Published)

Caviar Affair (To Be Published)

Flaunt (To Be Published)

Food Arts “Say Cheese” (To Be Published)


Radio

iWine Radio – November 2010

KGO Newstalk 810, Dining Around with Gene Burns – Nov 20, 2010


Online

Examiner.com, October 15, 2010

Beverage Information Group, Chef Ken Frank at La Toque Kicks off the Napa Truffle Fest – Dec 14, 2010Bloomberg, Pheromone-Rich Truffles Take Root in U.S. With Dogs’ Help (Mike Di Paola) – Dec 13, 2010

Chef’s Connection – Nov 29, 2010

Clean Tech and Green Business News, Truffle Cultivation is Green Agriculture (Mary Vincent) – Dec 18, 2010

Dave’s Travel Corner – Oct 6, 2010

Earth Times – Aug 26, 2010

Examiner.com, Event News – Dec 5, 2010

Examiner.com, Truffle Tasting in Napa – Nov 16, 2010

Examiner.com, Girlfriend Getaways (Janice Nieder) – Nov 17, 2010

Examiner.com, Napa Truffle Festival Recap (Janice Nieder) – Dec 15, 2010

Food Fashionista, Napa Truffle Festival (Mika Takeuchi) – Nov 10, 2010

The Food Pilot, Wine Country Celebrates Black Truffles – Nov 12, 2010

Fresh News – October 2010

G Luxe, Napa Truffle Festival – Nov 9, 2010

Gratitude Gourmet, Truffle Diamonds & Innovation at the Napa Truffle Festival (Mary Vincent) – Dec 16, 2010

Grub Street San Francisco, A Truffle Festival in Napa – Dec 6, 2010

Hedonism Ink, Snuffling Towards the Inaugural Napa Truffle Festival… – Dec 6, 2010

Huffington Post, ‘Tis the Season: 11 American Restaurants That Feature Fresh Truffles (Dr. Irene S. Levine) – Dec 18, 2010

ifood.tv – October 2010

Kat’s 9 Lives, Inaugural Napa Truffle Festival : A Must For True Foodies! – Nov 15, 2010

Kat’s 9 Lives, Make Time to Attend the Inaugural Truffle Festival in Napa this Weekend – Dec 7, 2010

La Sarenne Collection, Trufflemania hits Napa! (Janice Nieder) – Dec 15, 2010

Lifestyles Matters – Nov 5, 2010

MarketWatch, Can America’s truffle industry take root? (Matt Andrejczak) – Dec 14, 2010

Mariani’s Virtual Gourmet Newsletter – Nov 21, 2010

New Articles Every Day, The American Truffle Company Introduces the Inaugural Napa Truffle… – October 2010

Off Peak Luxury, Michelin Guide to Napa Truffle Festival – Nov 6, 2010

Paradizo – Nov 5, 2010

Plancast – September 2010

Pure Luxury Wine Tours Blog, Truffle in Paradise: Chefs Celebrate the Magic of Mushrooms – Oct 25, 2010

Slow Living Radio, Inaugural Napa Truffle Festival – Dec 19, 2010

Stark Insider, Napa Truffle Festival—World Class Cuisine Meets Cutting Edge Science – Nov 10, 2010

StarkInsider, Sound Bite of the Day: Chef David Kinch—Manresa – Dec 12, 2010

StarkInsider, Want to explore Napa right? Destroy a pair of shoes – Dec 13, 2010

StarkInsider, Lustworthy: 13 Michelin Star Truffle Dinner (Loni Kao Stark) – Dec 18, 2010

Stark Insider, Scent of a truffle (Loni Kao Stark) – Jan 22, 2011

Tango Diva, Foodinistas Can’t Wait for Inaugural Napa Truffle Festival (Janice Nieder) – Nov 17, 2010

Where and What in the World, Experience the Inaugural Napa Truffle Festival – Nov 5, 2010

Winebusiness.com, A Decisive Year for Wine (Liza Zimmerman) – Jan 10, 2011

Winecountry.com, Trufflefest Napa Valley – Dec 12, 2010

Vagablond, Celebrate the Great American Truffle – Nov 17, 2010

Vinfolio, Wine for Truffle Season – Nov 5, 2010

Mycorrhizal Organizations

Mycorrhizal Systems, Ltd. – Sep 16, 2010

T.A.S.T.E. truffles – August 2010

Yahoo Group, Napa Truffle Festival

Calendar

The calendar announcement is on every Bay Area newspaper’s online calendar, from SF Chronicle/SF Gate and winecountry.com to Santa Rosa to Willits. The Festival also ran in the Napa Valley Register calendar and elsewhere – following are few examples:

http://www.zvents.com/napa-ca/events/show/145407605-napa-truffle-festival

http://www.healthyaging.net/articlelive/articles/208/1/Napa-Valley-Happenings—-NovemberDecember-2010/Page1.html

http://napacountyguide.com/cityinfo-city_name-Napa.htm

http://www.foodnewsjournal.com/2010_09_10_archive.html

http://www.thewinebuzz.com/Events/247.htm

Press Coverage Links

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Napa Valley Register, All about truffles, November 30, 2010
Truffle tastings, classes, a market place and truffle dinners are on the agenda
for the first Napa Truffle Festival, Dec. 10-12 at the Westin Verasa Hotel in Napa.
Read more

KGO Newstalk 810, Dining Around with Gene Burns

November 20, 2010
Listen here

iWine Radio, November 2010
Listen here

Tango Diva, November 17, 2010
A plethora of Michelin star chefs and the world’s top truffle scientists will
offer a variety of cooking demonstration classes and truffle cultivation

seminars. Any serious foodie worth a whisk will not want to miss the highlight of the weekend.
Read more

Examiner.com, November 16, 2010
Attention Gourmet Lovers, “The Truffle Napa Tasting” will take place in

a couple of weeks. First-class cuisine meets cutting-edge truffle science at the Napa Truffle
Festival
, Read more

Kat’s 9 Lives, November 15, 2010
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The Food Pilot, November 12, 2010

Mmmm. I remember when I was a kid, my father used to pull
out truffle oil from the kitchen, and I’d always irk at the pungent
smell of truffle. Today, I think it is one mother nature’s most beautiful gifts. Truffles are
particularly rare and
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Stark Insider, November 11, 2010
Truffles plus gourmet cuisine by star chefs plus a stunning Napa location. A
magic formula? That would be the inaugural Napa Truffle Festival coming next month (Dec 10-
12) to the Westin Verasa Napa
. Read more

Food Fashionista, November 10, 2010
Well my friend, if you want to experience the wonders of truffles
yourself, you are in luck with exactly a month to plan for the celestial convergence. The Napa
Truffle Festival is coming to the Wine Country for a dream filled weekend equipped with a
marketplace, seminars, pairings, tastings, tours, brunches and a 13-Michelin star 6-course dinner
prepared by
Read more

Paradizo, November 5, 2010
The savvy foodies behind Michelin Food and Travel have joined up
with the first-ever Napa Truffle Festival to provide the latest in luxury tastes. The Napa Truffle
Festival brings Michelin-starred chefs and various experts in food and wine to the gorgeous
California wine country.
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Vinfolio, November 5, 2010
Over the last few weeks it seems there has been a plethora of press about
truffles and it actually should come as no surprise since truffle season is upon
us. In fact the peak season for white truffles, or “white gold,” begins in late
October and already suppliers and chefs are declaring 2010 to be an excellent year for truffles.

Interestingly, though global demand remains high for truffles, The Sunday TImes of London
declares that prices for the coveted white truffle are up to 40% cheaper than peak prices in 2009.
Even so, the crop remains a lucrative one as demand far outstrips supply from year-to-year.
Read
more

Napa Valley Register, European Truffles coming to Carneros, October 12, 2010
A Napa Valley winery is not just about winegrapes anymore. Soon truffles, an

aromatic food delicacy, will be on the Carneros District’s agricultural menu. Growing the high-
end edible mushroom is beginning to take off in California. Prices of truffles can range from $100
per ounce to more than $600 per ounce. Robert Sinskey Vineyards will be planting two acres of
truffles
Read more

T .A .S .T .E. Truffles, August 2010
http://truffles.net.au/newsletters/August2010