PRESS COVERAGE
2012
KQED ‘Stand Up Gourmet’ film crew at work
The economics of truffle cultivation
Cary Shott, Weekly Calistogan/St Helena Star (April 2012)
Each year, more vintners are adding truffle orchards to their vineyard properties and many more are giving the idea serious consideration…
Truffles are the most profitable legal crop in the world…
Napa County Farm Bureau: Grower Advocate (Spring 2012)
…Successful truffle yield depends on cultivation techniques, as well as high quality inoculated trees…
10 Things You Need To Know About Truffles
Mary Orlin, HuffPost (Jan 2012)
I spent the MLK holiday weekend in Napa Valley at the 2nd annual Napa Truffle Festival (I know, tough job right?)…Here are some facts and some myths to debunk regarding these ugly, knobby but intoxicating balls…
World Class Cuisine meets Cutting Edge Truffle Science
Tim Polk, Gastronomique en Vogue
…whisper “black gold” to serious food and wine fanatics and you’ll receive a different answer: truffles. Perhaps no other food evokes such reverence, passion, or mystery…
Black truffles: the beautiful ugly fruit
Stock Report by Cate and Luke Shanahan, Napa Valley Register (Jan 2012)
Ah, the sensuous stink of the black truffle! As we took our seats at the Robert Mondavi Vineyard Room, the aroma of the bowl of black truffles on the front table radiated out with such intensity you could almost see it. It filled the room…
Much Ado About Truffles at the Napa Truffle Festival Marketplace!
Diane De Filipi, Let’s Go Cook Italian (Jan 2012)
Napa Truffle Festival a feast of food, wine and science
Sacramento Bee (Jan 2012)
A truffle is a type of mushroom that grows underground…Dogs commonly are used by Italian and French truffle-hunters to help locate them in the wild…That info and so much more was part of the second annual Napa Truffle Festival…Yes, the third annual festival is a year off, but from what we saw and tasted, we’re marking our calendars now.
A Handful of Truffles…
Alice’s Garden Travel Buzz (Jan 2012)
The Festival is an exciting concept, bringing in scientific experts to lead seminars dealing with the cultivation and economics of European truffles. Food lovers will bask in the presence of stars of the culinary realm, and the preparation of elegant cuisine calling attention to the earthy, flavorful allure of European truffles…
Napa Truffle Festival Kick Off
Edgar Solis, examiner.com (Jan 2012)
…started as a sold out event…
Toutsuite (Jan 2012)
· The Science of Truffles with Robert Chang of the American Truffle Company and Rico the Truffle Dog…
· Chefs of the Napa Truffle Festival: Cornu, Mosher and Frank
Napa Valley Register (Jan 2012)
· Truffle fans gathering in Napa this weekend for second annual Truffle Festival
· Rooting for Flavor
Many of us find it hard to swallow that one of the rarest and most expensive foods in the world is rooted from underground hideouts by pigs and dogs…
Preview: Napa Truffle Festival & Restaurant Month
7×7 (Jan 2012)
January in Napa Valley … brings with it Napa’s 2nd Annual Truffle Festival…a celebration of the world’s most expensive fungi at “America’s premier truffle event.”…
Alaska Magazine (Jan 2012)
…Michelin-star chefs will reveal their secrets during culinary classes, and the world’ best truffle experts will conduct programs related to cultivation…
Well, ya got truffles, right here in Napa city
San Francisco Chronicle (Jan 2012)
The coveted Périgord black truffle will be the star of the second annual Napa Truffle Festival. Celebrated chefs and former Bon Appetit Editor in Chief Barbara Fairchild, along with truffle cultivation experts and scientists – and let us not forget the faithful truffle dogs – will be on hand to demystify the delectable fungus…
The Sosh Insider
(Jan 2012)
Gourmands and intended truffle growers alike will find a bounty of activities throughout the festival to satisfy their craving and curiosity for the flavor and knowledge of one of the world’s most prized and delectable fungi…
Napa Truffle Festival dinner to feature 5 Michelin-starred chefs
Gayle Keck–SF Restaurant News Examiner (Dec 2011)
Ladies and gentlemen, start your pigs! Though these days, it’s more likely that truffle-hunting dogs would be used to track down the elusive, coveted fungi. But truth be told, you’ll likely have no trouble sniffing out the mountain of truffles at the Napa Truffle Festival …
A Tale of Two Truffle Festivals
Brandon Hartley—Goodlife Report (Dec 2011)
There are beer and wine festivals. There are Renaissance festivals. But truffle festivals? Those are a bit more rare in the United States and can be as tough to track down as the famous fungus itself…
Napa Truffle Festival
California Fairs, Festivals and Events (Dec 2011)
An amazing weekend of scrumptious delights starring the truffle…provides truffle lovers the opportunity to enjoy the delectable treat along with the great wines of the nation’s top viticultural area. Learn everything you ever wanted to know about the truffle with cooking demos, cultivation programs, and orchard tours…
3 Truffle Festivals to Kick Off 2012
Nicole Campoy-Leffler, Editor—The Daily Meal (Dec 2011)
Ok, so we are supposed to start the new year with reflection, dieting, and not indulging. But what better way to make sure a year starts off right than by breathing in the familiar, to-die-for scent of a truffle?…
Second Annual Napa Truffle Festival
California Agricultural Tourism (Dec 2011)
The American Truffle Company returns … bringing together two complementary aspects of European truffles: the best chefs in the world known for their truffle cuisine, and the best truffle scientists in the world recognized for their expertise and data on truffle cultivation…
Featured Event!
Touring & Tasting Online Grapevine (Dec 2011)
The venerated black truffle will be discussed, examined, probed, demonstrated, prepared, and finally feasted upon for breakfast, lunch and dinner! Meet leading truffle experts and scientists, luminaries from the food and wine world, and internationally-renowned Michelin Star Chefs…
Big Time Truffle Time
tablehopper (Dec 2011)
Save some cash to feed the addiction, because the second annual ~NAPA VALLEY TRUFFLE FESTIVAL~ happens January 13th-16th at the Westin Verasa. Judging by the program schedule, the sequel looks to be just as exciting as the original…
Second Annual Napa Truffle Festival
Janice Nieder–LuxeLounge (Dec 2011)
Calling all truffle lovers! In case you’re not aware of it, there’s a new truffle kid in town. No longer will you have to spend endless hours, not to mention beaucoup bucks, flying to France or Italy for your truffle fix. The Napa Truffle Festival is returning (bigger and better than ever) for a repeat performance, which will include everything you’ve ever wanted to know (and taste) about Truffles: cooking classes, orchard tours, culitvation programs, how to pair with wines, and a multitude of scumptious meals culminating in a grand multi-course Truffles & Wine Dinner at La Toque. There will even be some truffle dogs attending. Just to whet your taste buds, here are my notes from last year’s inaugural event…
Interview: (Chef) David Kinch
Loni Kao Stark–Stark Insider (Nov 2011)
My most memorable Kinch experience was at the Napa Truffle Festival. Ken Frank hosted a super-star Michelin Chefs dinner (lustworthy) at his out-of-this-world La Toque restaurant in Napa…
Truffle Festival coming
Paul Franson–NapaLife (November 2011)
Rare and delectable Black Périgord truffles will be the center of attention at the 2nd annual Napa Truffle Festival…where they will be discussed, examined, probed, prepared, demonstrated and, finally, paired with wines and feasted upon for breakfast, lunch and a fabulous Truffles & Wine dinner prepared by Michelin star chefs…
EDIBLE ESCAPES (audio)
Anthony Licciardi–KGO AM 810 & KSFO 560 AM (November 2011)
Anthony is joined by Robert Chang, Managing Director of American Truffle Company, and Patricia Wells, author of “Simply Truffles.”
TRAVEL AND ADVENTURE – Truffles Are Mushrooming in the Napa Valley
John Blanchette—Creative Syndicate (November 2011)
“If I can’t have too many truffles, I’ll do without truffles” — Colette
All right, it was decadent, self-indulgent, over the top and a bit expensive, but it was one of the greatest culinary weekends of my life — the Annual Truffle Festival in California’s Napa Valley, organized by the American Truffle Co. Six Michelin-starred chefs with a nose for truffles had been gathered from around the world, invited by Ken Frank of La Toque at the Westin Verasa Hotel to cater a monumental feast. Chef Frank is a champion of the truffle and is one of the chefs most responsible for the rise of California/French-influenced menus in the 1970s…
Glorious Gift Getaways For Gourmands and Oenophiles
Linda Lang–Westlake Magazine (Nov/Dec 2011)
Looking for that perfect gift?…A gift of travel is a great way to start the New Year with dreams and expectations…For discerning gourmands, wine lovers, and growers, the second annual Napa Truffle Festival will feature an interesting gathering of leading truffle cultivation experts and scientists, food and wine experts, and internationally-renowned chefs…
Extravagance Unleashed – Luxury’s 2011 Gift Guide
Holiday Gift Guide–Luxury Las Vegas (November 2011)
There’s nothing more energizing than the promise of what the gift giving season beholds…But this season our extravagance exgtends beyond material gifts. We have curated quite a few adventures that offer the timeless gift of memories…and for the foodies we offer the Napa Truffle Festival…
Napa Truffle Festival Program
Jetsettersblog (September 2011)
Come ye gourmands, wine lovers and everyone in between…
Truffle Festival, Part Deux
Hedonism Ink (September 2011)
You see? We are not alone in our truffle depravity. There is in fact a long and glorious tradition of truffle worship, culminating in the Napa Truffle Festival and its wonderland of earthy delights…
The Second annual Napa Truffle Festival…
Sally’s Place–The Daily Dish (August 2011)
napa truffle love
Amy Reiley–eatsomethingsexy.com (July 2011)
We’re feeling a burning hunger to visit Napa in January. And we think the program for the second annual Napa Truffle Festival will have you lusting for a little Wine Country, too. The event promises to celebrate one of the world’s finest aphrodisiacs Michelin Star style with an absurdly decadent truffle dinner featuring four Michelin starred chefs…also includes seminars, winery lunches and a truffle orchard tour. Hungry? …
Truffle Dreams
Jill Hunting–North Bay Biz (July 2011)
The allure of – and demand for – truffles may bring another agricultural boom to California …
Black truffles: “Eat us and praise the Lord”
Patti Pietschmann–LA Travel Diva Examiner (July 2011)
Calling all Los Angeles foodies to save the date for the Napa Truffle Festival–a tasty event starring the most glorious edible fungus in the garden, the black truffle, that attracts gourmets, gastronomes, epicureans and just plain mushroom eaters…The Festival includes LA’s very own Barbara Fairchild…
2010
Newspaper
Arizona Daily Star, US tries growing European delicacy (Matt Andrejcakk) – Dec 29, 2010
Bay Area News Group (SJ Merc, CC Times), Staycation Specials, (Ann Tatko-Peterson) – Nov 28, 2010
Chicago Tribune, You can enjoy truffles without going to Europe (Irene S. Levine) – Dec 28, 2010
Globe and Mail (England), Truffle Feast at Truffle Fest – Dec 10, 2010
Los Angeles Times, Dig This: It’s Truffle Festival Time in Napa Valley(Rosemary McClure) – Dec 9, 2010 (also ran in the Chicago Tribune)
Los Angeles Times, Travel Calendar – Dec 3, 2010
Napa Valley Register, European Truffles coming to Carneros (Mike Treleven) – Oct 12, 2010
Napa Valley Register, All About Truffles – Dec 1, 2010
Napa Valley Register, A Truffling Matter (Betty Teller/Amuse Bouche) – Dec 6, 2010
NBC Los Angeles, Worth the Drive (Alysia Gray Painter) – Dec 6, 2010
Sacramento Bee, Inaugural Truffle Festival will be an ode to the unique – Nov 24, 2010
Sacramento Bee (Potluck), Napa Truffle Festival – Dec 8, 2010
San Antonion Express-News-Hearst, Through the Grapevine: Lift Your Spirits at These Festivals (Jennifer McInnis – Sept 1, 2010
San Francisco Chronicle, What’s New: Where to buy and taste truffles (Kelly Rae Hickman) – Nov 28, 2010
Santa Rosa Press Democrat, Marquee chefs gather in Napa to celebrate truffles – Nov 29, 2010
Wines & Vines, Are Truffles an Alternative to Grapes (Paul Franson) – Dec 14, 2010
Magazine
Quarterly Review of Wines, Summer 2011
Jezebel magazine, November 2010
Cheese Connoisseur, Foraging for Fungi (Janet Eastman) – December 2010
Diablo magazine, Ten Reasons to celebrate the holidays and beyond in the Napa Valley – December 2010
Inside Napa Valley, Holidays in the Valley – December 2010
NapaValleyLife – December 2010/January 2011
The Art of Eating (To Be Published)
Basil (To Be Published)
Caviar Affair (To Be Published)
Flaunt (To Be Published)
Food Arts “Say Cheese” (To Be Published)
Radio
iWine Radio – November 2010
KGO Newstalk 810, Dining Around with Gene Burns – Nov 20, 2010
Online
Examiner.com, October 15, 2010
Beverage Information Group, Chef Ken Frank at La Toque Kicks off the Napa Truffle Fest – Dec 14, 2010Bloomberg, Pheromone-Rich Truffles Take Root in U.S. With Dogs’ Help (Mike Di Paola) – Dec 13, 2010
Chef’s Connection – Nov 29, 2010
Clean Tech and Green Business News, Truffle Cultivation is Green Agriculture (Mary Vincent) – Dec 18, 2010
Dave’s Travel Corner – Oct 6, 2010
Earth Times – Aug 26, 2010
Examiner.com, Event News – Dec 5, 2010
Examiner.com, Truffle Tasting in Napa – Nov 16, 2010
Examiner.com, Girlfriend Getaways (Janice Nieder) – Nov 17, 2010
Examiner.com, Napa Truffle Festival Recap (Janice Nieder) – Dec 15, 2010
Food Fashionista, Napa Truffle Festival (Mika Takeuchi) – Nov 10, 2010
The Food Pilot, Wine Country Celebrates Black Truffles – Nov 12, 2010
Fresh News – October 2010
G Luxe, Napa Truffle Festival – Nov 9, 2010
Gratitude Gourmet, Truffle Diamonds & Innovation at the Napa Truffle Festival (Mary Vincent) – Dec 16, 2010
Grub Street San Francisco, A Truffle Festival in Napa – Dec 6, 2010
Hedonism Ink, Snuffling Towards the Inaugural Napa Truffle Festival… – Dec 6, 2010
Huffington Post, ‘Tis the Season: 11 American Restaurants That Feature Fresh Truffles (Dr. Irene S. Levine) – Dec 18, 2010
ifood.tv – October 2010
Kat’s 9 Lives, Inaugural Napa Truffle Festival : A Must For True Foodies! – Nov 15, 2010
Kat’s 9 Lives, Make Time to Attend the Inaugural Truffle Festival in Napa this Weekend – Dec 7, 2010
La Sarenne Collection, Trufflemania hits Napa! (Janice Nieder) – Dec 15, 2010
Lifestyles Matters – Nov 5, 2010
MarketWatch, Can America’s truffle industry take root? (Matt Andrejczak) – Dec 14, 2010
Mariani’s Virtual Gourmet Newsletter – Nov 21, 2010
New Articles Every Day, The American Truffle Company Introduces the Inaugural Napa Truffle… – October 2010
Off Peak Luxury, Michelin Guide to Napa Truffle Festival – Nov 6, 2010
Paradizo – Nov 5, 2010
Plancast – September 2010
Pure Luxury Wine Tours Blog, Truffle in Paradise: Chefs Celebrate the Magic of Mushrooms – Oct 25, 2010
Slow Living Radio, Inaugural Napa Truffle Festival – Dec 19, 2010
Stark Insider, Napa Truffle Festival—World Class Cuisine Meets Cutting Edge Science – Nov 10, 2010
StarkInsider, Sound Bite of the Day: Chef David Kinch—Manresa – Dec 12, 2010
StarkInsider, Want to explore Napa right? Destroy a pair of shoes – Dec 13, 2010
StarkInsider, Lustworthy: 13 Michelin Star Truffle Dinner (Loni Kao Stark) – Dec 18, 2010
Stark Insider, Scent of a truffle (Loni Kao Stark) – Jan 22, 2011
Tango Diva, Foodinistas Can’t Wait for Inaugural Napa Truffle Festival (Janice Nieder) – Nov 17, 2010
Where and What in the World, Experience the Inaugural Napa Truffle Festival – Nov 5, 2010
Winebusiness.com, A Decisive Year for Wine (Liza Zimmerman) – Jan 10, 2011
Winecountry.com, Trufflefest Napa Valley – Dec 12, 2010
Vagablond, Celebrate the Great American Truffle – Nov 17, 2010
Vinfolio, Wine for Truffle Season – Nov 5, 2010
Mycorrhizal Organizations
Mycorrhizal Systems, Ltd. – Sep 16, 2010
T.A.S.T.E. truffles – August 2010
Yahoo Group, Napa Truffle Festival
Calendar
The calendar announcement is on every Bay Area newspaper’s online calendar, from SF Chronicle/SF Gate and winecountry.com to Santa Rosa to Willits. The Festival also ran in the Napa Valley Register calendar and elsewhere – following are few examples:
http://www.zvents.com/napa-ca/events/show/145407605-napa-truffle-festival
http://napacountyguide.com/cityinfo-city_name-Napa.htm
http://www.foodnewsjournal.com/2010_09_10_archive.html
http://www.thewinebuzz.com/Events/247.htm
Press Coverage Links
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Napa Valley Register, All about truffles, November 30, 2010
Truffle tastings, classes, a market place and truffle dinners are on the agenda
for the first Napa Truffle Festival, Dec. 10-12 at the Westin Verasa Hotel in Napa. Read more …
KGO Newstalk 810, Dining Around with Gene Burns
November 20, 2010
Listen here
iWine Radio, November 2010
Listen here
Tango Diva, November 17, 2010
A plethora of Michelin star chefs and the world’s top truffle scientists will
offer a variety of cooking demonstration classes and truffle cultivation
seminars. Any serious foodie worth a whisk will not want to miss the highlight of the weekend.
Read more …
Examiner.com, November 16, 2010
Attention Gourmet Lovers, “The Truffle Napa Tasting” will take place in
a couple of weeks. First-class cuisine meets cutting-edge truffle science at the Napa Truffle
Festival, Read more …
Kat’s 9 Lives, November 15, 2010
Read more …
The Food Pilot, November 12, 2010
Mmmm. I remember when I was a kid, my father used to pull
out truffle oil from the kitchen, and I’d always irk at the pungent
smell of truffle. Today, I think it is one mother nature’s most beautiful gifts. Truffles are
particularly rare and Read more …
Stark Insider, November 11, 2010
Truffles plus gourmet cuisine by star chefs plus a stunning Napa location. A
magic formula? That would be the inaugural Napa Truffle Festival coming next month (Dec 10-
12) to the Westin Verasa Napa. Read more …
Food Fashionista, November 10, 2010
Well my friend, if you want to experience the wonders of truffles
yourself, you are in luck with exactly a month to plan for the celestial convergence. The Napa
Truffle Festival is coming to the Wine Country for a dream filled weekend equipped with a
marketplace, seminars, pairings, tastings, tours, brunches and a 13-Michelin star 6-course dinner
prepared by Read more …
Paradizo, November 5, 2010
The savvy foodies behind Michelin Food and Travel have joined up
with the first-ever Napa Truffle Festival to provide the latest in luxury tastes. The Napa Truffle
Festival brings Michelin-starred chefs and various experts in food and wine to the gorgeous
California wine country. Read more …
Vinfolio, November 5, 2010
Over the last few weeks it seems there has been a plethora of press about
truffles and it actually should come as no surprise since truffle season is upon
us. In fact the peak season for white truffles, or “white gold,” begins in late
October and already suppliers and chefs are declaring 2010 to be an excellent year for truffles.
Interestingly, though global demand remains high for truffles, The Sunday TImes of London
declares that prices for the coveted white truffle are up to 40% cheaper than peak prices in 2009.
Even so, the crop remains a lucrative one as demand far outstrips supply from year-to-year. Read
more …
Napa Valley Register, European Truffles coming to Carneros, October 12, 2010
A Napa Valley winery is not just about winegrapes anymore. Soon truffles, an
aromatic food delicacy, will be on the Carneros District’s agricultural menu. Growing the high-
end edible mushroom is beginning to take off in California. Prices of truffles can range from $100
per ounce to more than $600 per ounce. Robert Sinskey Vineyards will be planting two acres of
truffles Read more …
T .A .S .T .E. Truffles, August 2010
http://truffles.net.au/newsletters/August2010
