Truffle cultivation with Robert Chang of American Truffle Company and Rob Sinskey of Robert Sinskey Vineyards.
Toutsuite Social Club
Hear what Dr. Paul Thomas and Robert Chang of the American Truffle Company have to say about the science and business of truffle cultivation, plus meet Bill Collins and his truffle dog Rico.
Managing Director, American Truffle Company
Robert Chang is Managing Director of American Truffle Company (ATC), which is dedicated to applying rigorous scientific methodologies to help people grow European truffles and maximize yields. Robert brings his technical training (B.S. in Electrical Engineering and minor in Biology, M.S. in Electrical Engineering and qualified for Ph.D. program, all from Stanford University) to continually push the scientific envelope in truffle cultivation. He has used his experience and knowledge in technology and engineering to help ATC client-partners design and implement electronic monitoring systems, moisture-sensing irrigation systems, drainage system and environmental monitoring systems, all central to the automatic collection of data and fine-tuning of truffle cultivation methodology according to client-partner-specific conditions.
Distribution of truffles produced is a major component of truffle cultivation, as important as the scientific knowledge and data used to actually grow the truffles themselves. Robert also brings with him extensive experience in sales, marketing and business development, all of which he has applied to developing deep relationships with significant end users of truffles nationwide. On behalf of all client-partners, Robert is building brand recognition and relationships with leading chefs and truffle end users, central in the successful distribution of truffles produced by ATC’s client-partners.
Based in San Francisco, Robert is a foodie who loves to cook, especially with all kinds of mushrooms. Prior to founding ATC, Robert held a multitude of management roles in product development, sales, marketing and business development in high tech. An entrepreneur at heart, Robert earned his B.S., M.S. and MBA from Stanford University.
For more information about American Truffle Company, visit the website at www.americantruffle.com.